Some people may dread Lent, since it brings about a time to give up a favorite food or habit, but for Alaska’s fisheries, Lent is a very good time to do business.
As per religious obligation, during the Lenten season many more people observe the custom of abstaining from eating meat on Fridays. The obvious solution for this is to eat fish instead.
McDonald’s restaurants sell about 25% of their Fillet-O-Fish sandwiches during Lent. Add this to the amount of fish sold in grocery stores as well as other restaurants during Lent alone, and the number adds up fast.
This is excellent news for Alaska, since our fisheries export 60% of our commercially caught seafood to the Lower 48. Increased demand for fish during Lent means a greater opportunity to sell fish and bring revenue back to our state. This is all the more reason to find appreciation for markets that may not be immediately obvious to us when we think of who buys our fish.